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About Aniruddh Sharma

I'm a growth marketing and analytics operator based in New Delhi. Over the last 16 years, I have worked across paid acquisition, SEO, lifecycle, analytics, CRO, and marketing automation.

I run Growth Fisher, where I help B2B SaaS teams understand why acquisition is or is not becoming qualified pipeline. I am also building Measure LLMaround brand visibility, source coverage, and answer quality across LLMs and AI search experiences.

I have worked with companies including Cvent, Coding Ninjas, CashKaro, Yebhi, and Benchmark Internet Group. The common thread has been practical growth work: channels, pages, CRM stages, reporting, lifecycle programs, and the decisions that connect them.

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What I usually write and work on

  • Performance marketing and acquisition quality
  • SEO, GEO, search intent, and information architecture
  • Marketing analytics, CAC, pipeline, dashboards, and attribution
  • Lifecycle marketing, nurture, reactivation, and sales handoff
  • AI-assisted research, content, campaign QA, and reporting workflows

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Where my public work lives

Growth Fisher ->Measure LLM ->Projects and tools ->Notes and essays ->