$ ls ~/projects

Companies I run, tools I ship, and things I am building.

I use this page as a public directory for my work outside the blog: Growth Fisher, Measure LLM, and practical tools for growth teams.

Company I run

Growth Fisher

Operator-led growth reviews for B2B SaaS teams that need to know why acquisition is or is not becoming qualified pipeline.

Open ->
Building

Measure LLM

A project around measuring brand visibility, answer quality, and source coverage across LLMs and AI search experiences.

Open ->
Tool

CAC Payback Calculator

Calculate CAC payback using spend, qualified leads, close rate, gross margin, and churn.

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Tool

CPL and Lead Target Calculator

Work backwards from a pipeline target to the opportunities, leads, and allowable CPL the budget can support.

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Tool

Landing Page Scorecard

Review a public landing page URL across message, offer, proof, friction, tracking, and sales handoff.

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$ connect --social

I am most active on LinkedIn and I publish longer notes here. For consulting or collaboration, start with a short email.