I work where acquisition meets revenue reality.
Campaign reports are useful, but they rarely explain the whole problem. I usually start by tracing the route from channel to page, CRM, lifecycle, and sales response.
$ whoami
Hey, I'm Aniruddh
> I am a growth marketing and analytics operator based in New Delhi.
> I run Growth Fisher, where I help B2B teams find why acquisition is or is not becoming qualified pipeline.
> I am building Measure LLM around AI search visibility, LLM answers, and brand measurement.
> I write about growth, search, analytics, lifecycle, and practical AI workflows.
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I have spent 16 years around the parts of growth teams usually split apart.
Paid acquisition, SEO, lifecycle, analytics, CRM reporting, and sales handoff are often reviewed in different rooms. My work is to read them together so the next move is specific.
I have worked across B2B SaaS, EdTech, ecommerce, and consulting, including Cvent, Coding Ninjas, CashKaro, Yebhi, and Benchmark Internet Group.
More about me ->$ grep principle
The work is rarely about one channel.
I prefer useful diagnosis over more activity.
If the constraint is offer clarity, adding spend exposes the weakness faster. If the constraint is handoff, more leads only create a noisier queue.
I use AI as operating leverage, not a substitute for taste.
AI helps with research, clustering, briefs, variants, QA, and reporting. The judgment still has to come from the person who understands the buyer and the business.
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Where I usually spend time.
These are the operating surfaces I come back to when a team is trying to understand why growth activity is not translating cleanly into revenue.
Google Ads, Meta, LinkedIn, Quora, YouTube, display, paid social, CAC discipline, and lead quality.
Technical SEO, content architecture, search intent, organic acquisition, and visibility in AI-assisted discovery.
CPL, CAC, MQL, opportunity, bookings, attribution, dashboards, and reporting that supports decisions.
HubSpot, Marketo, WebEngage, segmentation, nurture, reactivation, upsell, and sales handoff.
Research, clustering, briefs, copy variants, campaign QA, reporting, and practical automation.
$ ls ~/building
Companies, projects, and experiments.
A few places where my public work lives beyond this site.
Growth Fisher
Operator-led growth reviews for B2B SaaS teams that need to know why acquisition is or is not becoming qualified pipeline.
Visit ->Measure LLM
A project around measuring brand visibility, answer quality, and source coverage across LLMs and AI search experiences.
Visit ->$ ls ~/tools
Practical tools for growth teams.
Calculators, scorecards, and worksheets for making acquisition assumptions visible before the budget conversation becomes emotional.
CAC Payback Calculator
Calculate CAC payback using spend, qualified leads, close rate, gross margin, and churn.
Open toolCPL and Lead Target Calculator
Work backwards from a pipeline target to the opportunities, leads, and allowable CPL the budget can support.
Open toolLanding Page Scorecard
Review a public landing page URL across SEO basics, message, offer, proof, and conversion friction.
Open tool$ ls ~/posts # latest
Notes on growth, search, analytics, and AI.
I write about the messy middle: why numbers look healthy while buyer intent, page quality, CRM handoff, or sales follow-up is breaking.
Read the blog$ contact
Put the channel, page, CRM, and sales evidence in one room.
Share the channels, pages, CRM stages, and numbers your team does not fully trust. I will help locate where the next fix should start.
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