Tools

Make the assumption visible before the budget conversation.

These tools are for the moments when a metric looks fine, but the team still does not trust the route from channel to page to CRM to revenue.

CAC Payback Calculator

Calculate CAC payback using spend, qualified leads, close rate, gross margin, and churn.

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CPL and Lead Target Calculator

Work backwards from a pipeline target to the opportunities, leads, and allowable CPL the budget can support.

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Landing Page Scorecard

Review a public landing page URL across message, offer, proof, friction, tracking, and sales handoff.

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