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Notes from the messy middle of growth work.

I write about the places where acquisition, search intent, page quality, lifecycle, CRM handoff, analytics, and AI workflows stop agreeing with each other.

SEO and GEOJuly 26, 2026

Yelp Data Licensing to OpenAI: Technical Analysis of ChatGPT’s Local Search Pipeline and SEO Implications

TL;DR A technical analysis of Yelp's data licensing deal with OpenAI reveals key insights into how ChatGPT handles local business queries and constructs its local search answers. B